Who said that "free" can't be great?

Here is what you will learn in this course:

  • What to consider when investigating a website from a technical perspective

  • Which tools to use and how to interpret data

  • How to crawl a website in the easiest and most efficient way possible

  • What areas to check in order to comply with the Google Page Experience update

  • How to choose Structured Data

  • How to detect and resolve thin and duplicate content

  • The common security issues and how to fix them

  • Checking your internal linking to give your website the best chance possible to rank well

  • ... and much more from the UK's largest SEO agency!

Meet your instructors

Hear from the entire technical team at BlueArray, and let them share their varied expertise with you!

Damion Edwards

Technical SEO Specialist

Daim specialises in automating processes, mainly using Python, both for the Technical Team and the wider company. With a varied career across IT, from networking to telecomms, from web hosting to web development, it is no surprise he was recently awarded the "Walking Encyclopedia" award in the Blue Array Annual Awards.

Jenni Finch

Technical SEO Specialist

Having started out as a front-end developer, Jenni enjoys applying her technical understanding of building websites to SEO. Her enthusiasm to learn runs into her spare time where she enjoys tinkering with numerous website projects.

Curtis Osano

Technical SEO Specialist

With a background of being a web developer, Curtis has a passion for keeping up to date with the latest technologies used to build modern websites and all aspects of how they work. In his spare time, he loves trying to build websites with new tech stacks and working out how or what breaks them.

Jack Rice

Technical SEO Specialist

Jack has a background in data analysis and modeling using Python, his interests include automation of repeatable tasks to help improve workflows and extract meaningful information from large datasets.

Alex Tanu

Technical SEO Specialist

Throughout her career, Alex has gained a diverse set of skills and experiences in digital marketing including website management, content creation, and SEO. She combines her digital marketing knowledge with her SEO skillset to provide an out-of-the-box outlook on user behavior and performance for a range of clients.

Tom Pool

Technical SEO Director

Tom leads the technical team. He became the youngest ever Brighton SEO speaker when he first spoke at the conference in April 2018, and won UK Young Search Professional of the Year at the UK Search Awards in 2019. He currently runs the Advanced Technical SEO Training Course at Brighton SEO, and has contributed to a number of other courses.

A message from Tom Pool

Technical SEO Director at Blue Array

"I'm incredibly proud of all of my team. Each of them has brought their own viewpoint and experience to the role, and they all work incredibly hard and well together. The level of guidance & amount of detail that they provide our clients, as well as within this course, is of an amazing standard."

What our students say

5 star rating

Best seo tech course I know

Joscha Maurer

This is a real great resource, since it covers topics which are many times forgotten. Sections like hosting ,security and accesibility. I took so much from t...

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This is a real great resource, since it covers topics which are many times forgotten. Sections like hosting ,security and accesibility. I took so much from this course, thanks 🙏!

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5 star rating

Excellent

Keith Moody

If you want to improve your understanding of technical SEO, this is a fantastic resource. It’s currently free, which considering all the content is pretty in...

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If you want to improve your understanding of technical SEO, this is a fantastic resource. It’s currently free, which considering all the content is pretty incredible. As well as the modules you might expect like running technical audits and working with tools such as Screaming Frog, there’s also sections on accessibility and even a module on how to present your findings to people at different levels (c-suite, marketing, engineering) to help you get maximum results. I doubt you’ll find a better free technical SEO course on the Internet.

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5 star rating

They know how to train SEO Pros!

Joseph Kahn

This is my third course with Blue Array and I am super impressed by the depth and support of the course. I would highly recommend them as an organization for...

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This is my third course with Blue Array and I am super impressed by the depth and support of the course. I would highly recommend them as an organization for training and SEO services. 5 Stars all the way!

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5 star rating

Great course developed by the industry experts

Marko Rak

I would highly recommend this course to everyone interested to sharpen their SEO skills

I would highly recommend this course to everyone interested to sharpen their SEO skills

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5 star rating

Awesome course!

Marcelo Russo

This is course is dense with lots of valuable information. It covers the main areas of Technical SEO in a didatical way.

This is course is dense with lots of valuable information. It covers the main areas of Technical SEO in a didatical way.

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Course details

Put simply, it's an "amazing technical awesomeness" :)

  • 14 modules

  • 14 quizzes

  • 70+ videos

  • 7+ hours of content

  • Certificate of completion

  • Downloadable templates and checklists

With the participation of

Patrick Hathaway, Director of Customer Success at Sitebulb

Patrick will take you through the process of crawling your website with Sitebulb and interpreting your data.

Course curriculum

  • 1

    Welcome

    • About this course

  • 2

    Introduction to technical SEO

    • What is Technical SEO?

    • Morals & Ethics

    • The Basics - Hosting

    • The Basics - Networking

    • Standards

    • Knowledge Test - Module 1

    • Module Completion

  • 3

    A technical view of how search works

    • Crawling

    • Indexing

    • Rendering

    • Ranking

    • Knowledge Test - Module 2

    • Module Completion

  • 4

    Tools

    • Google Tools

    • Bing Tools

    • 3rd Party Tools

    • Knowledge Test - Module 3

    • Module Completion

  • 5

    Crawling technology

    • Why we crawl

    • Crawling with Sitebulb

    • How to interpret & use data

    • Knowledge Test - Module 4

    • Module Completion

  • 6

    Page experience

    • Page Speed

    • Core Web Vitals

    • Mobile Usability

    • Security

    • Knowledge Test - Module 5

    • Module Completion

  • 7

    Schema

    • What is Structured Data

    • How to choose Structured Data

    • Testing implementation

    • Knowledge Test - Module 6

    • Module Completion

  • 8

    Status codes

    • What are HTTP status codes

    • 200 OK

    • 3xx Redirects

    • 4xx Client Errors

    • 5xx Server Errors

    • Knowledge Test - Module 7

    • Module Completion

  • 9

    Content & on-page

    • On-page Basics

    • Thin Content

    • Duplicate Content

    • Common Tags

    • Split Testing and SEO

    • Edge SEO

    • Checklist of On-Page Elements

    • Knowledge Test - Module 8

    • Module Completion

  • 10

    Internal linking

    • Information Architecture

    • Vertical & Horizontal Linking

    • Faceted Navigation

    • Knowledge Test - Module 9

    • Module Completion

  • 11

    Crawlability

    • Robots

    • Crawl Depth

    • URL Structure

    • Sitemaps

    • Pagination

    • User Agents and Proxies

    • Knowledge Test - Module 10

    • Module Completion

  • 12

    Images

    • Alt Text

    • Image Sizes & Basic Optimisation

    • Further Image Optimisation

    • Knowledge Test - Module 11

    • Module Completion

  • 13

    Security

    • SSL

    • Mixed Content

    • Common Security Issues

    • HTTP/2 & HTTP/3

    • Knowledge Test - Module 12

    • Module Completion

  • 14

    Accessibility

    • Legal implications

    • WCAG

    • Areas to focus on

    • Testing for Accessibility

    • Knowledge Test - Module 13

    • Module Completion

  • 15

    The technical audit process

    • Carrying out a Technical Audit

    • Template - Technical Checklist

    • Building a Backlog

    • How we can present data, communication & teamwork

    • Knowledge Test - Module 14

  • 16

    Blue Array certification

    • Congratulations!

Frequently Asked Questions

  • Who is this course for?

    This course is designed for both in-house SEOs and those working in an agency. It is suitable for beginner to intermediate SEOs.

  • Do I need to take the lessons in a specific order?

    Even though we would recommend following the lessons in order, you can do what works best for you!

    However, you will need to complete all the lessons in order to receive your certificate.

  • What is the difference between this course and the technical lessons from your SEO Manager Certification programme?

    Good question! There is a lot more covered in this course than the technical lessons of our SEO Manager Certification.

    The good news is that if you complete our Technical SEO Certification, you will be eligible for a 25% DISCOUNT to enroll in our SEO Manager Certification, without the need to do all the technical modules!

Enroll today for FREE

A wide range of different topics covered, with many hours of content. Give it a go!