Technical SEO Certification
Blue Array's Technical SEO experts take you through the foundations of Technical SEO in a brand new course
Here is what you will learn in this course:
What to consider when investigating a website from a technical perspective
Which tools to use and how to interpret data
How to crawl a website in the easiest and most efficient way possible
What areas to check in order to comply with the Google Page Experience update
How to choose Structured Data
How to detect and resolve thin and duplicate content
The common security issues and how to fix them
Checking your internal linking to give your website the best chance possible to rank well
... and much more from the UK's largest SEO agency!
Hear from the entire technical team at BlueArray, and let them share their varied expertise with you!
Technical SEO Director at Blue Array
This is a real great resource, since it covers topics which are many times forgotten. Sections like hosting ,security and accesibility. I took so much from t...
Read MoreThis is a real great resource, since it covers topics which are many times forgotten. Sections like hosting ,security and accesibility. I took so much from this course, thanks 🙏!
Read LessIf you want to improve your understanding of technical SEO, this is a fantastic resource. It’s currently free, which considering all the content is pretty in...
Read MoreIf you want to improve your understanding of technical SEO, this is a fantastic resource. It’s currently free, which considering all the content is pretty incredible. As well as the modules you might expect like running technical audits and working with tools such as Screaming Frog, there’s also sections on accessibility and even a module on how to present your findings to people at different levels (c-suite, marketing, engineering) to help you get maximum results. I doubt you’ll find a better free technical SEO course on the Internet.
Read LessThis is my third course with Blue Array and I am super impressed by the depth and support of the course. I would highly recommend them as an organization for...
Read MoreThis is my third course with Blue Array and I am super impressed by the depth and support of the course. I would highly recommend them as an organization for training and SEO services. 5 Stars all the way!
Read LessI would highly recommend this course to everyone interested to sharpen their SEO skills
I would highly recommend this course to everyone interested to sharpen their SEO skills
Read LessThis is course is dense with lots of valuable information. It covers the main areas of Technical SEO in a didatical way.
This is course is dense with lots of valuable information. It covers the main areas of Technical SEO in a didatical way.
Read LessPatrick Hathaway, Director of Customer Success at Sitebulb
About this course
What is Technical SEO?
Morals & Ethics
The Basics - Hosting
The Basics - Networking
Standards
Knowledge Test - Module 1
Module Completion
Crawling
Indexing
Rendering
Ranking
Knowledge Test - Module 2
Module Completion
Google Tools
Bing Tools
3rd Party Tools
Knowledge Test - Module 3
Module Completion
Why we crawl
Crawling with Sitebulb
How to interpret & use data
Knowledge Test - Module 4
Module Completion
Page Speed
Core Web Vitals
Mobile Usability
Security
Knowledge Test - Module 5
Module Completion
What is Structured Data
How to choose Structured Data
Testing implementation
Knowledge Test - Module 6
Module Completion
What are HTTP status codes
200 OK
3xx Redirects
4xx Client Errors
5xx Server Errors
Knowledge Test - Module 7
Module Completion
On-page Basics
Thin Content
Duplicate Content
Common Tags
Split Testing and SEO
Edge SEO
Checklist of On-Page Elements
Knowledge Test - Module 8
Module Completion
Information Architecture
Vertical & Horizontal Linking
Faceted Navigation
Knowledge Test - Module 9
Module Completion
Robots
Crawl Depth
URL Structure
Sitemaps
Pagination
User Agents and Proxies
Knowledge Test - Module 10
Module Completion
Alt Text
Image Sizes & Basic Optimisation
Further Image Optimisation
Knowledge Test - Module 11
Module Completion
SSL
Mixed Content
Common Security Issues
HTTP/2 & HTTP/3
Knowledge Test - Module 12
Module Completion
Legal implications
WCAG
Areas to focus on
Testing for Accessibility
Knowledge Test - Module 13
Module Completion
Carrying out a Technical Audit
Template - Technical Checklist
Building a Backlog
How we can present data, communication & teamwork
Knowledge Test - Module 14
Congratulations!
This course is designed for both in-house SEOs and those working in an agency. It is suitable for beginner to intermediate SEOs.
Even though we would recommend following the lessons in order, you can do what works best for you!
However, you will need to complete all the lessons in order to receive your certificate.
Good question! There is a lot more covered in this course than the technical lessons of our SEO Manager Certification.
The good news is that if you complete our Technical SEO Certification, you will be eligible for a 25% DISCOUNT to enroll in our SEO Manager Certification, without the need to do all the technical modules!
Yes, all the videos of the course include English captions/subtitles.